Video that makes people feel something, then do something
Director, shooter, and editor who builds video that moves a business. I made the brand films that grew a MedTech firm's pipeline 23%, and the direct-response spot that books patient-acquisition calls, backed by 50+ music videos and years of commercial work. Concept to distribution, I handle the whole pipeline.
Northeastern University — The Roux Institute
Brand, Event & Evergreen Video
High-impact video built to humanize an AI research institute: leadership spotlights, learner stories, partner success films, and event recaps that showcase institutional credibility. These assets now run across recruiting, sales enablement, and lead nurturing.
Bangor Savings Bank's AI Strategy: Insights from SVP Amber Heffner-Cosby — partner success film
$250,000 campaign production where Muyinza served as producer, managing a large cross-functional team and coordinating senior partners and departments.
Muyinza advocated for this trend-led campus concept through brand concerns, secured approval, and the finished reel performed strongly. Watch on Instagram.
Goddard Technologies
Brand Films & Technical Storytelling
First-ever brand films for a 20-year-old MedTech engineering firm. Confidential work, technical audiences, engineering review on every frame. I wrote, directed, shot, and edited the full library: brand story, capability, culture, and process. The founder's reaction to the first two films: "I actually cried... this has been a long ride."
A four-film hospitality system designed around the questions video answers best. Two interview-led stories humanize the business, a founder/history film gives the destination meaning, and a guided property tour turns physical features into an experience guests and event planners can understand before visiting.
4 films
one coordinated visual language
4 jobs
humanize, explain, orient, build trust
Mobile-first
fast-start playback and lightweight web masters
Humanize / Film 01 A personal point of view gives the property a face.History / Film 02 The origin story adds intention and continuity.Features & walkthrough / Film 03 A guided tour makes event planning tangible.Humanize / Film 04 Another human perspective broadens the invitation.
Patient Flow Pro is my own healthcare brand, and I produce its video the same way I do for clients. This is a direct-response spot I wrote, shot, and edited to book patient-acquisition calls, not just to look good. Beyond it: 50+ music videos produced and directed through APRT Media, including work for an artist signed to UMG/Lava Records, plus commercial, real estate, and aerial video across New England.
Direct response
video built to convert, not just impress
50+
music videos produced & directed
End-to-end
concept, shoot, edit, distribute
Have a story that deserves better than stock footage?