01
Recruit new people
Introduce the talent before the first meeting.
A new-hire film gives the team a face, gives the hire a voice, and shows candidates what kind of people they would work beside.
Breck Interview FINAL 4k
01 / Make the company human
People do business with people.
Photography puts a face to the work. It lets people follow the build, meet the team, see the wins, and understand that real people care about what happens next.
For Goddard, the goal was not to make the company look busy. It was to make the company feel knowable: the concentration, collaboration, pride, progress, and the moments when people genuinely enjoy the work they do.
02 / Media with a job
One library. Seven business uses.
Each piece answers a real question a buyer, candidate, partner, or employee already has. That is what turns content into an operating asset.
02
Tell the company story
Make the history feel lived, not listed.
Founder and employee interviews turn milestones into a story people can see themselves joining.
Goddard History Pt.1 4k + Pt.2 Sean 4k7
03
Humanize the culture
Let the team describe the work in their own words.
Culture films answer the question job descriptions cannot: what does it actually feel like to work here?
Working at Goddard FINAL
04
Launch a new service
Translate a technical capability into a clear reason to care.
Three expert interviews became one service story, giving sales and marketing a reusable explanation of low-volume manufacturing.
LVM1 Andy + LVM2 Sean + LVM3 Andy
05
Show company progress
Turn a new space into evidence of momentum.
Facility films and short progress ads give clients, candidates, and the team a reason to follow the next chapter.
New Space FINAL + San Diego Ad draft 3 + Splashy Promo 1 draft 3
06
Demonstrate the product
When the work is technical, show it working.
A product demo makes the invisible visible: what the system does, how people interact with it, and why the engineering matters.
AMAZON DEMO / excerpt from the 31-minute source master
Amazon Robotics demonstration / web excerpt
03 / The business result
Media was not decoration. It sat inside a measurable marketing engine.
Muyinza led the centralized marketing function, managed a $1M budget, and built the photo, video, web, campaign, and event assets into one connected system.
$6M+quoted projects attributed to marketing efforts
23%+increase in quoted projects
20%+more website project submissions
15%+growth in web traffic and time on page
1,100+new targeted LinkedIn followers
400K+campaign impressions generated
04 / Own the room
An expo is not one deliverable. It is a complete presence.
Backwall, retractable banner, stickers, mugs, brochures, booth presentation, pre-show promo, and photography all have to feel like the same company. Muyinza designed the system and documented it in use.
Take-home sticker system
Bring people to the booth
The event story starts before the doors open.
Pre-show promotion gives the sales team a reason to reach out, gives attendees a reason to stop, and gives the event a life beyond the show floor.
Biomedevice promo 2021
05 / The package
The Corporate Media System
Not a disconnected shoot. A planned library built around the next business job your media needs to do.
Typical launch system
One clear story. A full bank of ways to tell it.
- 01Story strategy, interview mapping, and production plan
- 02Leadership, team, customer, or partner interviews
- 03One master story film for web, sales, and presentations
- 04A brand photography library built around people and proof
- 05Short vertical and horizontal cuts for campaigns and social
- 06A rollout map so every asset has a job after delivery
Final scope depends on locations, shoot days, interview count, animation, travel, and turnaround.
Choose the business modules
Recruit
New hires, team profiles, employer brand
Explain
Company history, technical process, thought leadership
Launch
New service, new space, new market, company milestone
Demonstrate
Product demo, workflow, customer use case
Gather
Expo presence, promotion, collateral, event coverage
What does the company need people to understand next?
Build the media plan“I actually cried after watching the first two videos about the company he made for us. This has been a long ride.”Andrew Goddard Founder, Goddard Technologies
