Content that earns its place on the P&L
I don't make content for the content calendar. Every photo, video, email, and landing page below exists to move a number: quoted projects, workshop sales, booked calls. Three brands, three different audiences, same discipline.
Dragonwood
Integrated Content, Growth & MediaDragonwood needed more than a posting calendar. I built a connected content system around people, place, history, and useful property detail—then carried those stories through the website, Google Ads landing paths, social publishing, event collateral, and client reporting. The four-film library gives each format a distinct role: humanize the business, explain its history, and make the guest experience easy to picture.
Northeastern University — The Roux Institute
Marketing Manager, Executive EducationBuilt the content engine that repositioned an AI research institute as a human, mission-driven partner. Editorial planning for industry, academic, and public audiences. Segmented landing pages and email automation tied directly to the content. The proof: a $275 enterprise AI workshop sold to $100K+ in 3 months with email as the only channel.
Goddard Technologies
Marketing DirectorA MedTech engineering firm with a 20-year track record and no story anyone could find. I built the content program from zero: photo and video production, engineering-approved technical content, social strategy, and paid distribution. The brand went from invisible to attributable, with $6M+ in quoted projects traced back to marketing.
Patient Flow Pro
Founder — Own VentureMy own patient-acquisition brand for independent dental and medical practices in New England. I built the entire content and go-to-market system solo: brand positioning and voice, a conversion-focused landing page, a 5-touch cold email sequence, and the research framework behind the target list. It's the same playbook I run for clients, applied to my own money.